top of page


Brands come to me for brilliant copy. My trusted collaborators and I are experienced copywriters and editors, who are as fanatical about grammar and spelling as we are about old Céline and new Bottega. In other words, we love fashion and loathe typos. is helmed by me, Natalie Hughes, former Features Editor at MATCHESFASHION.COM and Social Media Editor at

Hello, nice to meet you. I'm Natalie, chief wordsmith at – crafting copy for fashion, beauty and lifestyle brands.




Product  Descriptions

Engage potential customers while supercharging website SEO. I write e-commerce product copy that is stylish, on-brand and optimised for Google search.

Social Media Copy

My deep knowledge of Instagram, Facebook, YouTube, TikTok, Pinterest and more enables me to craft social media copy that beats the algorithms.

Editorial Content & Strategy

From interviews and listicles to long-form features on style and culture, I specialise in on-site editorial and blog posts that engage customers while boosting SEO.

Brand Tone of Voice

I shape brand voices and verbal identities to perfection. My bespoke editorial style guides ensure cohesive communications across customer touchpoints.

E-Commerce & Email Copy

Whether you need a beautifully written brand story,  landing page or email subject line, I can help. Writer's block aren't words in my (otherwise vast...) vocabulary.

Campaign Headlines & Taglines

Sometime the fewest words mean the most. I've been tasked with headlining campaigns for some of the world's best brands, and I can do the same for you.

What Our Clients Say

"Natalie and team have been excellent to us at Rupert Sanderson. They were quick to learn our styles and produced on-brand copywriting with beautiful descriptions for our shoes. They really have become an extension of our team."
- Mo Khan, CRM & E-Commerce Manager, Rupert Sanderson

Writer's block?

Get in touch.

No job is too large or small. Think of us as a scaleable copywriting agency; sometimes I work solo, sometimes with hand-picked collaborators, depending on the scale of the project.  So whether you need one writer or a whole team of wordsmiths, I can help. drop me an email to discuss your project.

*Alternatively, send us an old-fashioned letter; we like to think we make incredibly chic penpals.

smythson runway notes.png
bottom of page